Privacy policy

Last Updated: June 2, 2026

This Privacy Policy explains how By Old Money (a brand operated by Novus Invictus LLC) collects, uses, and shares your personal data when you browse or make a purchase on https://byoldmoney.com/ (the "Site").

1. Data We Collect

As you browse the Site, we collect certain information about your device, how you use the Site, and the details we need to process your orders.

  • Technical & Device Data: Your browser type and version, IP address, local time zone, and the way you interact with our Site.
  • Order Data: Your full name, billing and shipping addresses, email address, phone number, and the payment information needed to complete your purchase. Payments are handled by our payment provider, and we do not store your full card details.
  • Support Data: Anything you share with our customer care team by email or over the phone.

2. How We Use Your Data

We use your personal data to provide our services, including to:

  • Offer products for sale and process your orders.
  • Take payment securely through our payment provider.
  • Arrange the shipping and fulfilment of your order.
  • Let you know about new arrivals, services, and offers, where you have opted in.
  • Detect and prevent fraud and keep our Site secure.
  • Meet applicable tax, customs, and legal obligations.

3. Legal Basis for Processing

Where data protection law requires us to have a legal basis for processing your personal data, we rely on the following:

  • Performance of a Contract: Processing needed to complete your order, deliver products, handle returns, and provide support.
  • Legitimate Interests: Processing needed to run and improve our business, prevent fraud, keep our Site secure, and understand how it is used.
  • Consent: Processing based on your consent, such as for marketing messages or non-essential cookies. You can withdraw consent at any time.
  • Legal Obligation: Processing required to meet tax, customs, accounting, and other legal duties.

4. Sharing With Third Parties

To run our services and fulfil our agreement with you, we share your personal data with selected service providers, as set out below.

  • Shopify & Shopify Payments: Our Site runs on the Shopify platform, and payments are processed through Shopify Payments. Shopify handles your order, transaction, and payment data under its own privacy policy, available at shopify.com/legal/privacy.
  • Fulfilment Partners: Warehousing and logistics providers that process and dispatch your orders on our behalf, including partners based outside the European Union (see Section 8).
  • Shipping Carriers: International and domestic carriers that deliver your parcel to you.
  • Review Platforms: Where we use a review service, we may share your name, email, and order reference so it can invite you to leave feedback on your purchase. This helps us improve and helps other shoppers make informed choices.
  • Social Platforms: Our Site may include social media features, such as Instagram "Like" or "Share" buttons. These may record your IP address and the page you are viewing, and they are governed by the privacy policies of the platforms that provide them.
  • Legal Authorities: Where required by law or where necessary to protect our legal interests.

5. Cookies

Cookies are small data files stored on your device when you visit our Site. We use several types, including functional, performance, advertising, and social or content cookies. They improve your experience by letting the Site remember your choices and previous activity.

6. Targeted Advertising

As mentioned above, we may use your personal data to show you personalised ads or promotional messages we think may interest you, for example through Instagram or Google.

7. Your Privacy Rights

Depending on where you live and the data protection law that applies, you may have the following rights over your personal data:

  • Access & Portability: You can request a copy of the personal data we hold about you.
  • Correction: You can ask us to correct any inaccurate personal data we hold about you.
  • Erasure: You can ask us to delete your personal data, subject to certain legal exceptions.
  • Restriction: You can ask us to limit how we process your personal data in certain situations.
  • Objection: You can object to certain processing of your personal data, including processing based on legitimate interests.
  • Opt-Out of Sharing: You can opt out of the sharing of your personal information for targeted advertising.
  • Opt-Out of Marketing: You can unsubscribe from marketing messages at any time using the "unsubscribe" link in any of our emails.
  • Non-Discrimination: We will not treat you unfairly for exercising any of your privacy rights.
  • Complaint: You can lodge a complaint with the data protection authority in your country if you believe your rights have been breached.

To exercise any of these rights, please contact us using the details in Section 13. We will respond within the timeframe required by applicable law.

8. International Data Transfers

By Old Money is a brand of Novus Invictus LLC, a company registered outside the European Union, so your personal data may be processed outside the European Economic Area (EEA). To fulfil and dispatch your order, we share limited information (such as your name, shipping address, and order contents) with fulfilment partners located outside the EEA.

Where personal data is transferred outside the EEA or the United Kingdom, we take reasonable steps to keep it protected and rely on appropriate legal transfer mechanisms where these are required by applicable law.

9. Data Retention

When you make a purchase on our Site, we keep your personal data for our records until you ask us to remove it, or for as long as required by applicable tax and commercial record-keeping laws.

10. Children's Privacy

Our Site is not directed to children, and we do not knowingly collect personal data from anyone under the age of 16 (or under the age of 13 for residents of the United States). If you believe a child has given us their personal data, please contact us using the details in Section 13 and we will promptly delete it from our records.

11. Keeping Your Data Secure

Protecting your personal data matters to us. Data sent to and from our Site is protected with industry-standard SSL encryption. Please note, however, that no method of transmission over the internet can be guaranteed to be completely secure.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in how we operate or for legal, regulatory, or other operational reasons.

13. Get in Touch

If you would like more information about our privacy practices, have a question, or wish to make a complaint, please contact us using the details below:

Webshop name: By Old Money (part of Novus Invictus LLC)
Company Registration Number: 2026-001882100
Registered Address: 30 N Gould St #31823, Sheridan, WY 82801, United States
Email: support@byoldmoney.com
Phone: +1 917 793 0774
Business Hours: Monday to Friday, 9am to 6pm GMT. We reply within 24 hours.