Welcome to By Old Money, a destination for refined menswear inspired by the quiet codes of inherited elegance. We are more than an online clothing store. We are a team of menswear enthusiasts committed to offering sophisticated, understated, and considered apparel to gentlemen who understand that true style is never loud.
For generations, the most discerning men have shared a quiet understanding: that what you wear says far less about who you are than how you wear it. Our brand exists to honour that understanding. We curate for the man who knows that elegance is not purchased, it is practised.
By Old Money was built on a simple yet meaningful vision: to bridge the gap between heritage-inspired elegance and modern, wearable menswear. We recognised that today's gentleman is seeking more than garments. He is looking for confidence, considered style, and a brand he can place his trust in.
The world has grown louder. Fashion cycles spin faster, logos shout from every storefront, and the line between style and spectacle has all but disappeared. Against this current, we set out to build something deliberately different. A brand for the man who turns his collar up rather than down. Who believes a navy blazer outlasts a thousand trends. Who finds beauty in the soft worn-in patina of a well-loved overcoat, the precise drape of linen in summer, the reassuring weight of a knit in winter.
What began as a passion-driven project has grown into a fully operational menswear store serving customers across Europe and North America. Every item in our collection is thoughtfully selected with a refined lifestyle at its core, from quiet boardrooms in the City of London to weekend retreats along the coasts of New England, from villas in the Italian lakes to townhouses in Paris's seventh arrondissement.
Old money is not a price point. It is not a postcode, nor a pedigree, nor a particular accent. It is a sensibility. A way of moving through the world that values restraint over display, longevity over novelty, and substance over surface. At By Old Money, we have tried to translate that sensibility into the pieces we choose, and into the way we run our business.
Our aesthetic draws from many traditions, because elegance does not belong to a single nation. We take inspiration from the disciplined tailoring of Savile Row, the relaxed prep of the American East Coast, the romantic ease of Italian sprezzatura, and the considered restraint of French sartorialism. From these we have brought together something we hope feels both familiar and quietly distinctive.
The result is a wardrobe rather than a collection of trends. Pieces that work alone and work together. Garments meant to be noticed only by accident, never by intention. Clothes for a life lived, not posted.
At By Old Money, we hold the belief that transparency forms the cornerstone of trust. We want our customers to know precisely who they are purchasing from and how our business operates.
We do not believe our customer is defined by his age, his wealth, or his job title. He is defined by the choices he makes. He chooses the unstructured navy blazer over the slogan hoodie. He chooses loafers he will look after over trainers he will replace next season. He chooses a quiet watch over something flashy. He chooses the second glass of wine over the third.
He may be twenty-five or sixty-five. He may live in Paris, in Boston, in Milan, in Edinburgh, in Dublin, in Madrid. What he shares with the next man on our list is not a demographic but a worldview. A belief that the best things in life, and the best things in a wardrobe, do not announce themselves.
Rather than resembling large, impersonal marketplaces, By Old Money offers a curated approach. Our focus lies in:
Style, in the old money tradition, is never confined to clothing. It extends to how a man speaks, how he listens, how he treats the doorman, the waiter, the stranger asking for directions. It shows in the books on his shelves, the way he writes a letter, the quiet pride he takes in things made well and looked after.
We hope that what you buy from us becomes part of that broader picture. Not the centrepiece, never the centrepiece, but a quiet companion to a life lived with intention. A jacket worn until the elbows soften. A shirt that travels with you. A pair of shoes you look after for years.
By Old Money is owned and operated by Novus Invictus LLC, a registered company. We aim to operate in line with the consumer and e-commerce rules that apply in the markets we serve. Our mission is to build a lasting relationship with our community by being a trustworthy, honest, and inspiring menswear partner. We treat every order as a conversation between equals, not just a transaction.
Follow us on social media for considered style inspiration, previews of new arrivals, and the occasional glimpse behind the scenes at By Old Money. We post less than most. We aim to post better.
Transparency means making ourselves accessible. If you have questions about our products, our team, or a particular order, please do not hesitate to contact us.
Webshop name: By Old Money (part of Novus Invictus LLC)
Company Registration Number: 2026-001882100
Registered Address: 30 N Gould St #31823, Sheridan, WY 82801, United States
Email: support@byoldmoney.com
Phone: +1 917 793 0774
Business Hours: Monday to Friday, 9am to 6pm GMT. We reply within 24 hours.
